Customer Research
Synthesize feedback, build personas, and uncover unmet needs.
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The Pre-Meeting Intel Brief
By Adam Sandler
Most pre-call research is surface-level, you skim LinkedIn, maybe Google the company, and hope something useful comes up. This recipe gives you a structured briefing in under two minutes: who the person is, what the company is actually doing right now, likely priorities and pain points, and the questions worth asking. It's the difference between a cold conversation and one where you already know what matters to them.
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Win/Loss Analysis Report Generator
By Adam Weinroth
Your sales team closes (or loses) dozens of deals each quarter, but the insights from those outcomes never make it back to marketing in a structured way. You need to synthesize CRM notes, call transcripts, and deal data into a clear win/loss report that reveals messaging gaps, objection patterns, and competitor weaknesses, without spending a full week on manual analysis.
Customer Interview Synthesis & Persona Builder
ABy Anthro Marketing
You've completed 8-12 customer interviews but the synthesis is sitting in a shared drive collecting dust. You need actionable personas and messaging recommendations.
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