Customer Interview Synthesis & Persona Builder
By Anthro Marketing
You've completed 8-12 customer interviews but the synthesis is sitting in a shared drive collecting dust. You need actionable personas and messaging recommendations.
Estimated Time Savings
6 hours
saved per use
Why this tool?
Opus handles extensive context, identifies subtle qualitative patterns, and makes nuanced judgment calls about persona groupings.
Step-by-step workflow
- 01
Collect your interview transcripts in text format.
- 02
Batch 3-4 transcripts at a time into Claude Opus with an extraction prompt.
- 03
Feed the collected extractions into a synthesis prompt.
- 04
Request persona cards and a jobs-to-be-done framework.
- 05
Generate messaging recommendations tied to personas and JTBD findings.
Example prompts
Extract from this interview transcript: 1. Demographics 2. Current workflow 3. Pain points (verbatim quotes) 4. Decision criteria 5. Trigger event 6. Success metrics 7. Objections 8. Notable quotes (3-5)
What to expect
Pattern analysis, 3 persona cards, JTBD framework, persona-specific messaging recommendations, and content gaps.
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