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AI for Marketing

The latest from Anthropic, the AI marketing ecosystem, and our community.

The Next Web·Mar 10

Anthropic Commits $100M to Claude Partner Network

Anthropic launches the Claude Partner Network with training, dedicated support, and co-marketing for enterprises adopting Claude. Partners include Accenture, Cognizant, Infosys, and Deloitte.

Anthropic·Mar 5

How Anthropic Uses Claude in Marketing

Anthropic's marketing team shares how they use Claude across influencer marketing, customer marketing, digital marketing, and growth to save hundreds of hours per month.

Harvard Business Review·Mar 1

AI Is Upending Marketing on Two Fronts

Harvard Business Review examines how conversational AI is displacing websites and traditional search as the way people discover products, forcing companies to rethink visibility and marketing strategy.