Above-the-Fold Landing Page Audit

Step-by-step workflow

1. 01

   Take a screenshot of your landing page as it appears on a desktop browser, cropped to show only what's visible before scrolling. No need to capture the full page.
2. 02

   Open a new Claude conversation and paste the full prompt into the message box.
3. 03

   Attach your screenshot to the same message.
4. 04

   Send the message. Claude will analyze the visible section and return a letter grade, a breakdown across seven dimensions, rewritten headline and CTA copy, and one quick win you can implement immediately.
5. 05

   Review the "Critical Issues" section first. These are ranked by impact, so start there rather than at the top of the output.
6. 06

   Use the "Rewrite This" section as a starting point for copy changes. The alternatives are springboards, not final answers. Adapt them to fit your brand voice.
7. 07

   Repeat the process using a screenshot of the mobile version of the landing page before scrolling.
8. 08

   If you want to go deeper, follow up in the same conversation. You can paste in additional context like your traffic source, current conversion rate, or target audience, and Claude will refine its recommendations accordingly.

Example prompts

You are a conversion rate optimization expert specializing in above-the-fold analysis. You will be shown a screenshot of the above-the-fold section of a landing page. Your job is to evaluate it critically and deliver a sharp, prioritized assessment.

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## What You're Evaluating

The above-the-fold section is the most valuable real estate on any landing page. It must do four things instantly: communicate what this is, who it's for, why it matters, and what to do next. If it fails at any of these, most visitors will leave.

Analyze the screenshot across these dimensions:

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### 1. The Five-Second Test
Can a cold visitor instantly answer: *What is this? Who is it for? Why should I care?* State clearly whether the page passes or fails, and why.

### 2. Headline
- Does it lead with a specific, meaningful benefit, or does it hide behind vague language and jargon?
- Is it written in the customer's language, or the company's?
- Does it earn attention, or demand patience?

### 3. Subheadline / Supporting Copy
- Does it add new information, or just repeat the headline?
- Does it handle the immediate "so what?" or "how?" question?
- Is it concise enough to actually be read?

### 4. Primary CTA
- Is there one clear action, or is attention split?
- Does the button copy communicate value ("Start Free Trial," "See My Score") or just describe an action ("Submit," "Sign Up")?
- Is it visually prominent enough to be the obvious next step?

### 5. Visual Design and Hierarchy
- Does the visual layout guide the eye toward the headline and CTA, or compete with them?
- Is the hero image or visual (if present) reinforcing the message or decorating the page?
- Is there enough contrast, whitespace, and clarity for fast comprehension?

### 6. Trust Signals
- Are there any logos, social proof, review scores, or credibility markers visible above the fold?
- If not, is their absence a meaningful missed opportunity given the context?

### 7. Message-Market Fit
- Based on visual cues, copy, and design, who does this page appear to be targeting?
- Is the positioning specific enough to resonate with that audience, or generic enough to resonate with no one?

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## Output Format

**Overall Grade: [A / B / C / D / F]**
One sentence verdict on the above-the-fold section's effectiveness.

**What's Working**
Up to three things done well. Be specific.

**Critical Issues**
The most damaging problems, ranked by impact. Don't soften this, be direct.

**Rewrite This**
Provide alternative copy for the headline, subheadline, and CTA button. Label each and briefly explain the strategic rationale behind your version.

**One Quick Win**
The single highest-leverage change that could be made today without a redesign.

What to expect

# CRO Analysis: Anthro.Marketing Above the Fold **Overall Grade: B−** Visually polished and clearly positioned, but the headline prioritizes cleverness over conversion, the CTA copy is generic, and the absence of any social proof leaves a meaningful trust gap for a brand asking marketers to change how they work. --- ## What's Working **1. Brand concept is immediately legible.** "The Marketer's Cookbook for Claude" lands the metaphor in one read. Recipes = workflows. Claude = the tool. Marketers = the audience. That's a fast, efficient positioning statement dressed as a headline. **2. Subheadline actually earns its space.** "Practical, copy-paste AI workflows for demand gen, competitive intel, strategy and more using Anthropic tools" adds real specificity. It names use cases, signals the format (copy-paste), and clarifies the toolset. This is doing real work. **3. Visual design creates breathing room.** The cream background, generous whitespace, and editorial typography signal a premium, curated resource, not a generic SaaS landing page. That aesthetic choice is doing positioning work by itself. --- ## Critical Issues **1. The headline is a title, not a value proposition.** "The Marketer's Cookbook for Claude" is charming but purely descriptive. It tells you what it is, not what you get. A cold visitor who doesn't already know Claude still has to work to understand why this matters to them. The metaphor serves the brand, not the buyer. **2. Split CTA is diluting conversion pressure.** Two equal-weight buttons, "Browse Recipes" and "Explore Tools," split attention and defer the decision. There's no hierarchy between them. When both actions are equally emphasized, the visitor chooses neither. One needs to be primary; one needs to recede. **3. Zero trust signals above the fold.** No user count, no testimonial snippet, no brand logos, no "used by marketers at [Company X]." For a resource asking people to change their daily workflows, credibility markers are table stakes. Their absence makes the page feel early-stage, even if it isn't. **4. The featured card competes with the hero.** "Build a Campaign Performance Dashboard" is a very specific, advanced use case to lead with. For a first-time visitor trying to understand what the site is, a Claude Code dashboard recipe may feel out of reach. It reinforces "advanced user" before the visitor has self-selected in. --- ## Rewrite This **Headline:** > *Stop Googling AI prompts. Start shipping campaigns.* *Rationale: Leads with the problem (wasted time on scattered, generic AI advice), implies the solution (structured, actionable workflows), and uses language marketers actually use. "Shipping" signals execution over theory.* **Subheadline:** > Copy-paste AI workflows for demand gen, competitive research, content strategy, and more. Built specifically for marketers using Claude. *Rationale: Keeps the best of the existing subheadline but front-loads the format benefit ("copy-paste") and makes the audience specificity ("for marketers") even more explicit. "Built specifically" signals this isn't a generic prompt library.* **Primary CTA:** > Get My First Recipe → *Rationale: First-person language ("My") increases click-through. "First Recipe" lowers perceived commitment. The arrow implies momentum. Replace "Explore Tools" with a low-contrast text link: "Browse all tools ↓" so the hierarchy is unmistakable.* --- ## One Quick Win **Add a single trust line directly below the CTA buttons.** Something like: *"Used by 2,400+ marketers at Salesforce, HubSpot, and agencies worldwide"* or even just a review count, takes 20 minutes to implement, requires no redesign, and does the one job the page currently leaves undone: giving a cold visitor a reason to trust that this is worth their time before they've read a single recipe.