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Campaign PlanningBeginnerClaude SonnetCowork

Multi-Channel Campaign Planning Workshop

A

By Anthro Marketing

You're kicking off a product launch and need to coordinate messaging across email, paid social, organic content, webinars, and sales enablement.

Estimated Time Savings

5 hours

saved per use

Why this tool?

Cowork enables real-time team collaboration. Sonnet handles detailed deliverable generation where speed matters.

Step-by-step workflow

  1. 01

    Start a Cowork session and define campaign parameters.

  2. 02

    Use a structured planning prompt to generate a campaign framework.

  3. 03

    Review the channel-by-channel plan and refine with follow-up questions.

  4. 04

    Use Sonnet to generate specific deliverables from the plan.

  5. 05

    Export the final plan as your campaign brief.

Example prompts

Prompt
We're planning a multi-channel campaign.

Product: [WHAT]
Launch date: [DATE]
Budget: [RANGE]
Goals: [MQLs, demos, page visits]

Create: campaign narrative, channel strategy, content calendar, email sequence, paid ad copy, measurement framework, risk factors.

What to expect

A complete campaign playbook with narrative, channel strategy, 5-week calendar, email sequence, ad copy, KPIs, and risk notes.

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